Strategy driven. Client focused.

Welcome to ABC

Since its inception in 2015, ABC has developed experiential tourism marketing strategies for Travel Drumheller, HeliCat Canada, Food Tourism Strategies, and Alberta Food Tours. We have also worked with various local non-profit cultural organizations including Calgary Opera, Marda Loop BIA, Tourism Calgary, YMCA Calgary, Calgary 2026- Olympic Bid, WordFest, Calgary Stampede, Alzheimer Society of Calgary, Spirit North, Calgary Zoo, Canmore Museum, Recycling Council of Alberta, Lougheed House, and Calgary Chamber of Voluntary Organizations.

Our work includes local governments County of Grande Prairie, Sturgeon County, City of Calgary, and various corporate entities.

Founder and Principal, Alyssa Berry is an experienced strategic communicator, co-host of the Ladies Who Launch podcast and was featured as one of 100 Calgary women entrepreneurs “to know” in the inaugural edition of the KNOW book in 2018.

A passionate community builder, Alyssa sits on the Board of Directors for The Confluence Historic Site & Parkland, the Calgary Stampede Chuckwagon events committee and guest lectures at Bow Valley College. She was president of Doors Open YYC from 2015 to 2017 and completed three-year terms on the East Coulee School Museum and IABC Calgary board of directors.

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“Alyssa has done intensive research into our company’s needs. She’s been very creative and strategic within budget. After two years of working together we have a solid vision and implementation of short, mid and long-range marketing and sales goals strategies. We have increased communications within our team of 20 staff, with our loyal customers and we have a solid plan for community relations and charitable giving. We are currently expanding our market reach with a completely original social media innovation.”